VSOP LIMITED EDITION
Retail Design, Merchandising
Hennessy VSOP it’s associated to the artist Peter Saville who created the label of the limited edition 2016.
Inspired by the « chromatography » – the process that studies the colorimetric spectrum –, the artist created a graphic structure that served as the base for the creation of the label, the bottle and the visual of the campaign.
Casanova was inspired by the work of Peter Saville for the development of different merchandising elements of the VSOP limited edition in 3D. This reinterpretation translates into fine cut superposed laths, inclined at 35 degrees and backlighted in order to recreate the curves and the luminous effects of a beautyshot.
On top of the podium, the bottle is attached to the colorful mesh.