Maison Specht
Repositioning
Branding
Communication
Reposition a brand established 15 years ago and realign its image with the founder’s ambitions.
Creation of a new brand platform rebranding “La Boissonnerie de Paris” as “Maison Specht,” featuring a new visual identity. New design elements, inspired by the world of mixology, complement bold recipes and a subtle move upmarket. The rollout spans everything from packaging to communication materials.
