Hennessy
Chinese New Year 2023
Retail
Experience
Retail and experiential rollout of the 2023 Chinese New Year campaign in collaboration with Chinese artist Yan Pei-Ming, centered on his artwork inspired by the legend of the Great Zodiac Race.
An immersive experience rooted in the traditions of hospitality and celebrating the values of community, blending tradition and modernity. The vibrant colors of the artwork come to life through unique experiences that blend sensory engagement and personalization.
